- The Optimal Dog


The Varsity Ball is the world's first 110% Guaranteed Indestructible dog toy. It's designed to provide high-energy dogs with an exhausting physical workout without any need for human interaction. Your dog wants one, trust us.


Drool Fuel is the world's most scientifically-advanced canine sports drink. By encouraging pre-hydration, it protects canine athletes, working dogs, and active pets from deadly dehydration and overheating. It also replenishes exhausted canine bodies with glucose polymers, amino acids, antioxidants, and B-vitamins. It's fueled hundreds of working dogs and at least seven world-champion canine athletes.


Our founder spent more than four years investigating the science behind what it means to make a dog happy and healthy. Then he took all that he had learned and wrote the most rigorous science book ever written about the modern dog food industry. Get yourself a copy today---you'll never look at a bowl of dog food the same way again.

Leaders of the Canine Fitness Revolution

At Varsity Pets, we believe that dogs thrive in an active environment.

We believe that the lives of pets around the world can be drastically improved through the use of fitness concepts.

We believe that the canine obesity epidemic is the single most under-appreciated animal welfare crisis in the United States today.

And we’re committed to leading the quest to stop it.

We are the Leaders of the Canine Fitness Revolution.

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Daniel (“Coach Dan”) Schulof

Coach Dan is the founder of Varsity Pets and the primary author of the The Optimal Dog.  He used to spend his days conducting research aimed at helping big corporations win lawsuits.  Since 2011, he has spent his days conducting research aimed at helping dogs live longer, healthier lives. He shares his home in beautiful [...]